PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
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API
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Download Salsify's report to get insights into the latest trends and consumer behaviors.
Life cycle stages refer to the phases a consumer or marketing initiative goes through from initial engagement to completion of a business’s goal.
In ecommerce, life cycle stages can refer to the phases of either the consumer sales funnel or a marketing initiative. In terms of the sales funnel, the life cycle stages map to different levels of consumer engagement.
First, the customer becomes aware of the brand. Then, they consider the brand’s product by researching it and other similar products. Finally, they reach the conversion or decision stage, where they’ve decided whether to buy the product from that brand or not.
In this process, the life cycle stages also map to particular marketing goals or efforts. In the awareness stage, for example, the business might make high-level marketing campaigns that identify customer needs and highlight products that connect to those needs.
To grow a business in today’s ecommerce landscape, it’s critical to understand not only what your business’s life cycle stages are, but also how your marketing efforts connect to each stage.