Membership-Based Ecommerce

Membership-based ecommerce refers to subscription payment models, in which customers pay brands on a regular basis to use their products and services.

What Is Membership-Based Ecommerce?

Membership-based ecommerce has quickly become one of the primary ways consumers engage with brands, particularly in the media space. Consider TV streaming as an example of membership-based ecommerce. In this area, customers pay a monthly set fee to access a streaming service's shows. Because the shows are sometimes exclusive to that service, customers often sustain their membership to access unique materials. In this way, the membership-based ecommerce model builds loyalty and engages customers long term. It also enables opportunities for upselling and cross-selling, as brands can offer additional exclusive products or services directly to members to drive increased sales and customer engagement.

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