Omnichannel Payment Systems

Omnichannel payment systems are technologies that support a brand or retailer's ability to accept payments through multiple points-of-sale (POS) or sales channels.

What Are Omnichannel Payment Systems?

In omnichannel ecommerce, brands create a cohesive presence across multiple different touch points, including social media, websites, email, selling platforms, and more. Customers move seamlessly from one channel to the next, completing their purchase on their own terms. Omnichannel payment systems support that infrastructure by enabling brands to accept payments at each of their sales channels. With omnichannel payment systems, for example, a customer could purchase the same product through an online selling platform, a mobile app, a social media live sale, a chatbot, or an email newsletter. By facilitating a purchasing pathway and payment capability at each of these channels, the brand creates multiple opportunities for customers to conveniently complete their purchase at their preferred touch point.

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