Order Fulfillment Strategy

An order fulfillment strategy is a brand's plan for managing inventory, completing sales orders, and getting products to clients efficiently.

What Is Order Fulfillment Strategy?

Getting orders out to customers in a timely manner is crucial to building loyalty and driving repeat purchases. Brands use various order fulfillment strategies to ensure their inventory management and order fulfillment processes run optimally. Three different order fulfillment strategy types brands employ include: - Internal order fulfillment, in which the brand handles all product picking, packaging, and shipping itself - External order fulfillment, in which the brand partners with a third-party vendor to facilitate the fulfillment process - Drop-shipping, in which the manufacturer of the product fulfills customer orders Regardless of the particular order fulfillment strategy they choose, brands need effective technology solutions to manage the process at scale. Order management systems can streamline and automate the fulfillment process, saving the brand significant time and money and ensuring products get to customers quickly.

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