Post-Purchase Engagement

Post-purchase engagement refers to strategies brands use to keep customers connected to the brand after they've made a purchase.

What Is Post-Purchase Engagement?

Generating brand awareness and driving initial conversions are critical for ecommerce brands, but post-purchase engagement can pay dividends. Communicating and interacting with customers after they've completed a purchase helps keep them in a brand's ecosystem, often driving repeat purchases, encouraging product reviews, and sparking recommendations. Post-purchase engagement can take many forms, including sending a customer an email newsletter with brand updates, maintaining contact through order tracking services, promoting related products through targeted ads, or providing customers with tutorials or guides for product usage. These efforts help retain customers long-term, building trust and loyalty along the way.

Digital Shelf Deep Dive

See Salsify in Action

Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.