PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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API
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Price synchronization is the process of managing a product’s price point across all sales channels to provide a consistent consumer experience.
Amid today’s omnichannel sales environment, consumers find, browse, and research products through numerous channels before making a purchase. Inconsistent or inaccurate product information can drive these consumers away from your products and toward your competitors.
Price synchronization is one way of ensuring potential customers receive a consistent and cohesive brand experience — no matter what channel they’re shopping on. When businesses synchronize their prices, they ensure the same prices are listed for the same products on their social media, ecommerce, website, and brick-and-mortar sales channels.
Because synchronizing across an omnichannel ecommerce network can quickly become unwieldy, many businesses use product information management (PIM) systems that connect channels and sync prices — and other details — automatically. These technologies reduce the risk of error, update price points across channels in near real time, and save time otherwise spent on manually updating details.