Private-Label Product Development

Private-label product development is a process in which a manufacturer produces an item and a retailer sells the item under its own branding.

What Is Private-Label Product Development?

Private-label product development involves close collaboration between manufacturers and retailers. In this model, the retailer outsources the manufacturing process to a third-party business. When the product is fully developed, the manufacturer applies the retailer's branding to the product, and the retailer sells the product in its stores and ecommerce sites. In this way, private-label product development allows retailers or brands to access full supply chain logistics without needing to manage the production, material sourcing, or shipping processes. This saves the retailer considerable time and money, while enabling them to build lasting relationships with manufacturers and create consistently branded products for customers.

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