Product Attribute Management

Product attribute management is the process of ensuring product details, specifications, and descriptions are accurate and consistent across all sales channels.

What Is Product Attribute Management?

Product attributes are essential product details, including the item's specifications, materials, ingredients, and design features. They also include descriptions that identify how the product will impact a customer. Product attribute management is the process of ensuring these details are accurate and consistent across all product listings and sales channels, which is critical to building brand loyalty. If product details don't accurately reflect the product a customer purchases, the brand risks losing a sale, having to manage a return, or getting bad reviews. To avoid these scenarios, many brands use product information management (PIM) or product experience management (PXM) solutions that can automate updates and ensure a cohesive brand presence. These systems allow teams to easily create product listings and make changes to product attributes all from one central source of truth.

Digital Shelf Deep Dive

See Salsify in Action

Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.