Product Descriptions Optimization

Product descriptions optimization is the process of ensuring product details and explanations are as accurate, up-to-date, and engaging as possible to help customers feel confident when making a purchase.

What Is Product Descriptions Optimization?

Product descriptions convey critical details about a product — including specifications, colors, weights, usage parameters, materials, and more — that can influence an online shopper's purchasing decision. Product descriptions optimization is the process of employing strategies to ensure these descriptions are as detailed and accurate as possible to engage customers and drive conversions. Product experience management (PXM) solutions can automate the product descriptions optimization process, taking much of the manual burden off of brand teams. PXMs provide one central source of truth for product descriptions and enable teams to quickly push description updates to all product listings across all sales channels. This helps ensure that customers get a consistent and accurate product experience no matter where or how they engage with the brand.

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