Product Information Automation

Product information automation is the process of using technology to automate managing, categorizing, and updating product details.

What Is Product Information Automation?

Product information includes several aspects that impact a product listing, including specifications, descriptions, images, videos, metadata, categorization, and organization within a product catalog. Product information automation is the process of using a technology solution to ensure these details are accurate and consistent across all sales channels. In many cases, brands use a product information management (PIM) or product experience management (PXM) system to manage the product information automation process. These systems allow brands or retailers to automate product categorization or description optimization to create engaging product experiences for customers.

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