Programmatic Display Ads

Programmatic display ads are marketing banners created and managed by a brand's automated technology solution.

What Are Programmatic Display Ads?

While programmatic advertising works across marketing channels and sites, programmatic display ads are typically used on specific websites, mobile apps, or social media sites. In this model, a brand uses a demand-side platform (DSP) to purchase display advertising space on a site or app. Then, they employ technology solutions to collect data and insights on customer behavior, needs, and interests on that site or app. Using that data, the brand's system can quickly create display ads targeted to those customers, boosting their chance of success. The automation, speed, and ability to scale that programmatic display ads offer generally result in a higher return on investment (ROI) than for other marketing initiatives.

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