Promotional Campaign Automation

Promotional campaign automation is when a brand uses a technology solution to automatically create and manage marketing campaigns to promote a specific product or service.

What Is Promotional Campaign Automation?

Promotional campaigns typically advertise a specific product, service, or product sales event, generating customer interest and engaging. But crafting, refining, and monitoring the success of a campaign can be time- and resource-consuming for many brands. Promotional campaign automation saves resources by using technology solutions to automate tasks related to campaign launch and management. These tasks include segmenting audiences for particular marketing messaging, providing automated responses following customer actions, cross-selling related products, crafting emails, and nurturing leads. Because these automated systems handle otherwise manual tasks for brands, brand teams are freed up to spend more time on value-adding tasks and campaign monitoring.

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