Referral Marketing Programs

Referral marketing programs are loyalty programs in which brands encourage customers to refer the brand to other shoppers in exchange for a reward.

What Are Referral Marketing Programs?

Referral programs are designed to reward customers for referring a brand or their products to other shoppers. Referral marketing programs are the campaigns that encourage customers to participate in a referral program. Brands and retailers often include referral-oriented marketing assets with product packaging to engage customers who are already loyal to the brand. Alternatively, brands can serve up referral marketing program materials to a customer after they've written a positive product review or made a repeat purchase. By connecting directly with customers who've shown high engagement, brands can more effectively pull those customers into referral programs to extend their reach to new customers.

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