Referral Tracking Software

Referral tracking software is technology that brands use to monitor and assess programs in which customers receive rewards for referring the brand to other shoppers.

What Is Referral Tracking Software?

In a referral program, a customer is rewarded with free products, discounts, or credits every time they refer the brand or its products to another shopper. Referral tracking software helps brands monitor these programs and each individual referral to stay on top of rewards and evaluate the effectiveness of the overall program. Referral tracking software can typically gather both quantitative and qualitative data, helping the brand assess both the number and source of referrals and also the ways shoppers are engaging with referrals. This data enables brands to make informed decisions about where to place their investments to drive the highest possible return and continue to extend their brand presence.

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