Reverse Logistics

Reverse logistics is a supply chain process in which brands move products from the end point back to a manufacturer or supplier, likely due to a product return or error.

What Is Reverse Logistics?

In an ideal ecommerce world, products would only move in one direction: from the manufacturer straight through to the customer. But when errors or returns happen, brands and retailers need to use reverse logistics to move products in the opposite direction from the customer back to the manufacturer. The two primary goals of reverse logistics are to repurpose the product for resale (in which case the product would move back from the manufacturer to the shopper) or dispose of a broken or error-prone product. Because ecommerce requires both forward and reverse logistics to be occurring simultaneously, brands and retailers need to have flexible and adaptive supply chains that can track products accurately and process sales or returns efficiently.

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