Sales Attribution

Sales attribution is the process of identifying which marketing channel resulted in a specific customer purchase.

What Is Sales Attribution?

In omnichannel ecommerce, brands secure sales through a number of different marketing channels. Identifying which ones drive the most sales is critical to ensuring the brand puts their resources and investment toward the most effective channels. Sales attribution is the process of pinpointing which channel drove which sales, strengthening the relationship between a brand's marketing and sales efforts. In today's ecommerce landscape, many brands employ machine learning (ML) technologies that aid in the sales attribution process by connecting individual revenue to its marketing origin. Other platforms, like Google and Amazon, offer attribution data to help sellers improve their sales.

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