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    Seller-Fulfilled Prime (SFP)

    Seller-Fulfilled Prime (SFP) is a program that enables Amazon sellers to offer and deliver the benefits of Amazon Prime through their marketplace storefront.

    What Is Seller-Fulfilled Prime (SFP)?

    Amazon Prime offers subscribers significant benefits, including two-day shipping, exclusive deals, and access to low prices. Seller-Fulfilled Prime (SFP) allows Amazon sellers to offer those same benefits for the products they sell. Businesses that have a warehouse and sell products as Amazon Professional Seller account holders are eligible to apply for the program, though sellers must meet several criteria to be accepted. If accepted, they can add a Prime badge to their seller account that advertises Prime benefits to customers. Then, the seller would enable Prime delivery services and enroll their products in the program. Being a part of the Seller-Fulfilled Prime (SFP) program enables sellers to meet customer demands for quick shipping and helps their brands build on the credibility of the Prime program.

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