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Manage all product content in one central system of record.
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Easily syndicate product content to every consumer touch point.
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Catalog Sites
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Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
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Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
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Server-side testing is the process of evaluating aspects of a website or webpage on the backend before going live to a public-facing audience.
Server- and client-side testing are two ways of evaluating the efficacy of a website, webpage, or particular element. While client-side testing is public-facing and analyzes website visitors’ usage of or engagement with a specific website element, server-side testing occurs on the backend web server.
The most common form of both tests is the A/B test, wherein a developer or creator makes two versions of an element, then evaluates which version performed best against established goals.
Conducting server-side A/B tests allows a business to evaluate the user experience, design, and implementation of a website element without disrupting visitors’ interaction with the site. It’s also a good way of testing how something works, such as key features or algorithms, before putting it in front of users.
Because it prevents disruption in the user experience, server-side testing is often conducted on important website elements, such as buttons or above-the-fold content.