PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
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Events
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Knowledge Base
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Product Updates
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API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
A shopping feed is a file that businesses can use to send product information to websites and marketplaces that sell directly to consumers. Shopping feeds help bring products to life on the digital shelf.
A shopping feed is a quick and easy way to send detailed product information — including a product’s description, price, availability, specifications, and more — to a retail marketplace or website. Merchants, manufacturers, or suppliers can use shopping feeds to send comprehensive and accurate product data anywhere their customers shop.
Because product catalogs can quickly become unwieldy, especially as product data changes over time, shopping feeds are beneficial to brands, as they help brands maintain the most up-to-date details. These feeds also account for version control and help brands ensure they’re circulating consistent, accurate information.
When businesses send a shopping feed to an endpoint, they typically use a common language for product details and meet the requirements of the retailer’s system. Successful brands have shopping feed management systems in place to help them flexibly adapt to the requirements of each endpoint, which ultimately enables them to get product data to consumers efficiently.