Social Commerce Ads

What Are Social Commerce Ads?

Social media is a common customer touch point in today's omnichannel ecommerce landscape. Shoppers frequently hop on their social networks to find products, explore recommendations, and engage with brands, which is why social commerce ads are so important for brands today.

Social commerce ads are promotional messages and assets brands place on social networks to drive brand awareness, engagement, and product purchases. These ads commonly take the form of banner ads or posts, which pop up as users browse their favorite social apps.

Many social media platforms — like Instagram, TikTok, and Facebook — also include selling capabilities, allowing brands to place social commerce ads directly on their digital storefronts to engage customers. By meeting shoppers on the sales channels that they prefer best, brands can connect more strongly with their interests to drive better brand engagement and conversion rates.