Social Media Marketplaces

What Are Social Media Marketplaces?

Social media marketplaces are social platforms with ecommerce capabilities, enabling consumers to find and purchase products directly from their app without needing to move to another page or app. Since customers are increasingly using social media to engage with brands, influencers, and recommendations from friends, it's critical for brands to participate in the social commerce world.

By setting up accounts on social media marketplaces — such as Instagram, Facebook, TikTok, or YouTube — brands can more effectively connect with customers through their preferred channels and create a cohesive omnichannel brand presence.

Many social media marketplaces also provide other ecommerce capabilities, such as live streaming, digital storefronts, product tagging, in-app checkout, and more. These features provide a seamless, convenient shopping experience for consumers that keeps them coming back.