Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
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Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
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Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
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Automate business processes and enhance Salsify workflows with AI.
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Integrate the PXM platform with the rest of your enterprise systems architecture.
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2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadSplit testing is the process of creating and distributing two drastically different versions of something and evaluating which version was more successful.
Split testing is similar to A/B testing, as both involve creating two distinct versions of a webpage, web element, headline, subject line, or another marketing element, then evaluating the success of both to determine which better connects with users and consumers.
In A/B testing, however, the differentiated elements might stay relatively similar, such as changing the color or location of a call-to-action (CTA). Split testing, on the other hand, often involves changing versions more drastically, such as including a CTA on one version and not on another.
In both tests, businesses would develop different versions, distribute them randomly among an email list or consumer base, then monitor user interaction with that element to see which measured best against established goals.
With this information, businesses can make more informed marketing decisions and better tailor their materials to their customers’ preferences.