Sustainability Certification

What Is Sustainability Certification?

A sustainability certification marks a brand's commitment to environmentally conscious practices, such as using eco-friendly packaging materials, sustainable ingredients, and supply chain logistics that reduce the brand's carbon footprint.

These kinds of sustainability certifications include:

• Fair trade designations, which promotes equitable pay and conditions for product sourcing communities;
• Climate-neutral pledges, which show a brand's dedication to reducing its negative impact on climate change; and
• Bluesign certifications, which highlight environmentally friendly textile production.

While sustainability certifications like these — which brands typically display as digital badges on their websites — can help consumers find brands that align with their values, it's critical for brands to walk the walk.

Displaying a pledge without actually implementing sustainable practices can damage customer trust and loyalty, ultimately impacting your reputation and bottom line.