Targeted Email Campaigns

Targeted email campaigns are personalized marketing assets sent via email that connect with customers' needs, interests, and desires.

What Are Targeted Email Campaigns?

Many brands use targeted email campaigns as both brand awareness and customer engagement iniatives. First, they use a customer relationship management (CRM) or product experience management (PXM) solution to collect data on customers' purchasing behavior, social media interactions, browsing habits, and brand engagement. Then, they use this data to create targeted email campaigns and other marketing assets to connect with consumers' specific interests, behaviors, and needs. Say a brand uses data to identify all the customers who have put a particular product in their online shopping cart but haven't completed a purchase. That brand can group those customers and send them targeted email marketing assets or newsletters promoting the product or advertising specific discounts for the product. By promoting products and brand engagement via email, these targeted email campaigns meet shoppers through a preferred channel with highly resonant content.

Digital Shelf Deep Dive

See Salsify in Action

Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.