Third-Party Marketplace Integration

Third-party marketplace integration is the process of connecting an ecommerce site to an online marketplace to expand a brand's reach and selling potential.

What Is Third-Party Marketplace Integration?

Most brands today have ecommerce capabilities built into their website and mobile apps. But third-party marketplace integration helps them expand their selling potential to new channels, capitalizing on the clout of marketplaces like Amazon or Walmart in the process. The integration aspect here is critical, as merging an ecommerce site with a marketplace enables the brand to access data, manage their sales, and track their inventory across multiple sales channels from one central source of truth. To do this, brands typically use an application programming interface (API) to integrate platforms and streamline their sales processes. Once brands succesfully complete third-party marketplace integration, they can automate order fulfillment processes, create targeted marketing campaigns per channel, and collect customer insights to drive better business decision-making.

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