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    Total Ecommerce Conversion Rate

    Total ecommerce conversion rate is a metric brands use to evaluate how many customers complete purchases online within a given period of time.

    What Is Total Ecommerce Conversion Rate?

    A conversion rate is a metric that assesses the number of customers who have completed a purchase compared to the number of customers who engage with a brand or visit an ecommerce website.

    When calculating total ecommerce conversion rate, a brand evaluates these metrics across all sales and marketing channels to get a holistic view the relationship between engaged potential shoppers and those who complete purchases. Brands will consider customers who have visited their ecommerce sites, engaged with them on social media, visited an ecommerce platform or marketplace, and more.

    By evaluating the total ecommerce conversion rate, brands can get a good idea of how well their overall sales and marketing efforts are working. Then, they can use more granular, channel-specific data to pinpoint where they might be losing customers.

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