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    User Behavior Tracking

    User behavior tracking is the process of using automated technologies to monitor a person's behavior and interests on the internet or on a specific website.

    What Is User Behavior Tracking?

    User behavior encompasses everything a person does when finding, researching, or purchasing products online, including how they move through a website, how much time they take on each web page, where they're getting stuck on a website, what products or web elements they're engaging with, and how they move through the point-of-sale checkout process.

    User behavior tracking is the process of using solutions like a product experience management (PXM) system or machine-learning (ML) tools to monitor users as they engage with a brand online. This data enables the brand to better understand their customers' habits, needs, and pain points, which can inform their marketing and product decisions going forward.

    Critically, it can help brands better pinpoint where they're losing customers, enabling them to enhance those areas to keep customers engaged.

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