Video Commerce

What Is Video Commerce?

Straightforward text-based product descriptions are great for conveying information about a product, but more enhanced content like videos can help a brand truly stand out from the crowd.

Video commerce is when a brand uses highly engaging videos to capture consumers' attention and give shoppers an in-store-like experience with a product when shopping online. Marketing and sales videos include influencer videos, live streams, instructional videos, case studies, social media posts, 360-degree product demos, and more.

Each of these kinds of video commerce enables customers to see the product in use or hear about the product directly from trusted sources. Some brands even include virtual reality (VR) or augmented reality (AR) capabilities to enhance their video content and truly immerse customers in the world of their product.

As the digital shelf becomes increasingly interactive, brands can't afford to ignore video commerce.