Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadWalled gardens occur when a retailer forms an exclusive relationship with and obtains data from a third party, which blocks brands from collaborating directly with the retailer.
Successful ecommerce systems today rely on strong collaboration between retailers and brands to provide a positive customer experience. Walled gardens hinder this success by creating restrictive and siloed practices that don’t allow for brand connections.
In a walled garden, the retailer forges an exclusive relationship with a third-party content onboarding portal that the retailer can use to obtain and supply product data. By forming this closed ecosystem, the retailer eliminates the brand’s ability to directly engage with the retailer’s digital shelf data.
Walled gardens present challenges for all parties and ultimately end up impacting the customer experience. These set-ups silo data, slow down product updates (which are key to winning conversions), hinder data transparency, and lead to content errors.
Removing walled gardens by facilitating open data exchange can help brands and retailers get product updates to customers faster, syndicate product content, and create product consistency across customer touch points.