Webrooming Strategy

What Is Webrooming Strategy?

Webrooming is a shopping strategy in which customers browse and research products online, then shift to a brick-and-mortar location to make their purchase. With this model, shoppers get the best of both worlds: the convenience of ecommerce with the tactile ability of in-store shopping.

A webrooming strategy is a plan brands put in place to facilitate this process and engage shoppers as they shift from one channel to the next. Many brands use their mobile app to bridge the gap between online and in-person shopping, for example, or enhance the in-store shopping experience to ensure customers can look at and feel the products they've found online. 

good webrooming strategy also involves creating robust product descriptions that engage customers enough to drive them to a brick-and-mortar location. In this way, a webrooming strategy is all about keeping customers' interest and attention as they shop on various channels.