Consumers now have more choices than ever — and your brand must compete with hundreds of other brands on the digital shelf. (Even legacy brands are competing against upstart brands on the endless aisle.) Bad product content, which includes incomplete or inconsistent content, forces shoppers to keep scrolling and hurts your bottom line. Download this guide to learn how to build engaging, consistent product content that can help your brand stand out and build trust online. This guide includes insights on how bad content equals buyer drop-off, building loyalty in a world where prices often trump anything else, and next steps for creating great product content.
2021
What's in the guide?
Shoppers Want Engaging Experiences (and Brands Must Deliver)
Insights on how inconsistent product content hurts brands;
A how-to guide on building brand loyalty; and
A how-to guide on how product content can save your brand.
UP
Why Bad Product Content Is Killing Your Brand
10 Essential Product Page Best Practices
Boost Product Discovery With an Ecommerce SEO Strategy
Product Description Template: How to Write Great (Not OK) Product Copy
The Complete Product Page Toolkit
Product Content Readiness Checklist
Download this product page guide to learn why bad product content is killing your brand — and build a strategy for the digital shelf.
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Download our ecommerce team job description templates to build the best ecommerce team structure to help you drive results on the digital shelf.
Complete Toolkit
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10 Essential Product Page Best Practices (With Examples From Top Brands)
Product Description Template: How to Write Great (Not Ok) Product Copy
Checklist: Product Content Readiness Checklist
