Customers need (not want) great product content, and this includes product descriptions. Great product descriptions answer questions before they're asked, highlight brand values with engaging storytelling, and ensure customers have everything they need to feel comfortable clicking the buy button. Writing product descriptions may seem like a simple task on its surface, but top-performing product pages take work. Download this editable product description template to get a step-by-step guide for writing engaging product copy that drives results. (Plus, you'll also get our helpful style guide and a product page dos and don'ts breakdown.)
2021
What's in the template?
Learn How to Engage Shoppers and Boost Product Discovery
An editable product page template for writing great product copy;
Product page dos and don'ts to ensure quick publication; and
An easy-to-use product page style guide for crisp, concise copy.
Download this product page template to learn how to write great product descriptions that drive ecommerce results.
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Why Bad Product Content Is Killing Your Brand
10 Essential Product Page Best Practices
Boost Product Discovery With an Ecommerce SEO Strategy
Product Description Template: How to Write Great (Not OK) Product Copy
The Complete Product Page Toolkit
Product Content Readiness Checklist
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Complete Toolkit
Download Toolkit
10 Essential Product Page Best Practices (With Examples From Top Brands)
Product Description Template: How to Write Great (Not Ok) Product Copy
Checklist: Product Content Readiness Checklist
