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Download Salsify's report to get insights into the latest trends and consumer behaviors.
Onboard all the marketing and product content needed to create winning digital product experiences.
Keep up with the constantly changing digital shelf by quickly incorporating new attributes used to optimize and personalize digital shelf experiences.
Use top-off content to help consumers make more informed online purchase decisions.
Collect high-quality content needed to create product experiences that win on the digital shelf, including marketing content, regulatory data, product attributes, rich media, and much more.
Avoid fines and brand damage associated with incorrect product information by building a collaborative data review and approval process to publish product pages consistent with consumer and regulatory requirements.
Quickly adapt to ever-increasing data volumes by leveraging automation tools, real-time data quality monitoring, and a platform purpose-built to handle all the rich product content needed for the digital shelf.
Winning on the digital shelf is vital to your business. With Content Enrichment, you can improve digital product experiences, increase conversions, and drive growth to ultimately achieve digital shelf leadership in your category.
"The product pages for our non-food ranges must highlight product strengths and uses. The demand for enrichment is higher on the digital shelf than in stores, where a salesperson can answer different questions ... It’s much quicker to verify information than to enter it manually, and our teams can focus on more qualitative tasks [and] work on strengths."
David Levalois
Head of Enrichment/Merchandising and Searchandising, Carrefour
HOW CARREFOUR DID IT
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