Boston, Mass. – December 20th, 2024 – Salsify, the Product Experience Management (PXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, has been named a Leader in PIM for Commerce in the new IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2024-2025 Vendor Assessment. The report highlights Salsify’s robust PXM network, PIM/system of record functionality, and generative AI capabilities as key drivers of this recognition.
According to the report, companies should “consider Salsify when you are an organization of any size needing a comprehensive PXM solution that is popular in omnichannel product content management, syndication, and digital shelf optimization. Salsify suits businesses seeking robust analytics, generative AI capabilities, and a strong partner ecosystem to support their product experience management needs.”
PIM capabilities are a core offering within the Salsify PXM platform. Global brands, including Mars, L’Oreal, and Asics, use Salsify to centralize and manage channel-specific requirements, the power to efficiently activate product content across the digital shelf, and the ability to manage the flow of data and work across teams. According to the report, “Salsify's PIM provides strong governance, taxonomy, and hierarchy capabilities while remaining flexible enough to support omnichannel data management. It can store a golden product information record while transforming those records to meet endpoint requirements quickly and at scale.”
“A strong PIM is an essential foundation inside of a modern PXM platform, and we are honored to be recognized as a Leader in this space,” said Rob Gonzalez, co-founder and Chief Strategy Officer at Salsify. “Commerce experiences driven by AI will demand more data than ever before, and that means that the capabilities of PXM, as a core system of record, must grow to support it. That is the future Salsify is committed to enabling for our customers.”
Helping to drive the efficiency of customers’ PXM operations is a high priority for Salsify, and the company is investing heavily in AI to speed work across the PXM lifecycle. The MarketScape noted, “Salsify integrates generative AI that can leverage structured and unstructured content to generate photos, videos, and other rich media to enhance customer experience with a product. Salsify can generate metadata automatically. Salsify's extensible Workflow allows integrations with third-party AI systems and providers or partners to independently build customer solutions.”
To download an excerpt of the IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2024-2025 Vendor Assessment, visit our website.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
About Salsify
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination.
Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and ASICS, as well as retailers and distributors such as DoorDash, E.Leclerc, Carrefour, Metro, and Intermarché use Salsify every day to drive efficiency, power growth, and lead the digital shelf. For more information, please visit: www.salsify.com.
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