Salsify Extends Its GDSN Data Pool to Fully Support DACH Region Market Requirements and Help Customers Streamline their Global GDSN Architectures

BOSTON – December 14, 2022 — Salsify, the Commerce Experience Management (CommerceXM) platform, announced that it has extended its GDSN data pool to fully support the requirements of the DACH region as part of its global expansion to multiple, international markets.

Salsify’s GS1-certified GDSN data pool now provides full support for all target market validation requirements in the DACH region, which includes Germany, Austria, and Switzerland. Products synchronized to trading partners in these countries will now be automatically validated against all regional business rules, which reduces the time and effort required to complete their synchronizations successfully.

Salsify has also established and tested its data pool with a range of prominent local destination data pool providers and has documented critical trading partner-specific validations, including language, legal compliance requirements, and the new mandatory image requirement for the food sector. Salsify is an active member of the GS1 community in the DACH region. Salsify actively participates in all market-specific GDSN initiatives and maintains a completely up-to-date data model based on local market releases and validation rule updates.

Salsify’s commitment to expanding its comprehensive support for local European GDSN requirements also makes it easier for customers to streamline their existing architecture to Salsify, which provides them with a unified platform for global product syndication, including eCommerce, logistics, and Enhanced Content capabilities.

“As global GS1 standards shift to emphasize more commercial and ecommerce attributes, it made sense for us to work with a platform that could support GDSN synchronization in multiple regions, along with digital marketing data, on a single architecture,” said Barbara Jenny Wilson, Digital Director, Content Platforms at COTY. “We are excited to have benefited from Salsify’s expansion into the DACH region. We look forward to working with them as they continue to extend their support elsewhere in Europe and beyond.”

“Salsify has been committed to delivering a truly global solution, and our GDSN data pool makes it possible for our customers to connect with any trading partner on the global network,” said Ben Szekely, Vice President of Activation at Salsify. “Our continued investment in innovation is part of our commitment to supporting the GS1 ecosystem and the adoption of regional GS1 standards.”

About Salsify

Salsify helps brand manufacturers, distributors, and retailers in over 100 countries collaborate to win on the digital shelf. The company’s Commerce Experience Management (CommerceXM) platform serves as the system of record for products, facilitates cross-team and cross-organization collaboration at scale, and provides the insights needed to optimize product pages across channels continuously. The result is shopper-centric, frictionless, and memorable commerce experiences across the world’s fastest-growing Commerce Experience Management Network. Great commerce experiences that are delivered efficiently improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.

Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, and retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify every day to stand out on the digital shelf. For more information, visit www.salsify.com.

About Coty Inc.

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.