KIND Gains Process Efficiencies With Salsify Product Information Management (PIM), Product Content Syndication, and GDSN Data Pool
The KIND team searched for a data management solution that would support Kroger’s GDSN process, as well as its content distribution needs with other retailers.
Salsify proved to be the best choice given its product content syndication capabilities and GS1-certified GDSN Data Pool module. But its main differentiator was its integration of these capabilities with a best-in-class PIM solution.
With Salsify, not only can KIND automate product content submissions instead of using spreadsheets or manual entry, but its data is also always up to date since it’s sourced from its system of record for product information.
“Besides our challenges with GDSN, we had a content centralization issue. Product information lived everywhere — on people’s desktops, different systems, different drives. With Salsify’s PIM, all of our teams have access to the same set of information, and we’re all on the same page,” Mytrohovich says.
“Any updates to the data happen automatically since the GDSN channel in Salsify is connected directly to our PIM, in one platform. No matter when Kroger pulls the data, we know they’re getting the most updated information,” she adds.
Error Resolution and Product Syndication Are Game Changers
The KIND team has also experienced improvements in error resolution.
“The way that Salsify ensures content accuracy before we submit to the GDSN is a game changer,” Mytrohovich says. “That comma typo I mentioned earlier is no longer an issue because Salsify will identify the error and exactly where the error is without us having to manually find it.”
KIND also leverages Salsify for product content syndication to important retailers like Walmart and Target, as well as Salsify Enhanced Content to manage below-the-fold content, Salsify Workflow to drive automation, and an integration from Salsify to Acquia to support its digital commerce team’s workstreams.
“In the decision-making process, it was important for us to find a solution we could grow into and that would support multiple use cases, including syndication to various retailers, our D2C [direct-to-consumer] business, and more,” Mytrohovich says. “We found that other solutions were hard to work with. Salsify is user-friendly, customizable to our needs, and has great support documentation to help us ramp up new users.”
“The way that Salsify ensures content accuracy before we submit to the GDSN is a game-changer.”
— Danielle Mytrohovich, Product Experience Manager, KIND
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