Mayborn Group Scales Its Global Growth Strategy To Deliver Omnichannel Shopping Experiences With Salsify

Choosing the Top Solution From the Start

The Mayborn Group team thoroughly vetted multiple vendors, but Salsify was its top contender from the beginning. No other solution had the completeness of features that Salsify did, and Mayborn knew that it was the ideal solution for storing all its product information in one place.

Today, the Mayborn Group is almost done bringing its data into Salsify — but it’s far from done innovating on the platform. The company is now taking advantage of the efficiencies Salsify provides to evolve how it uses and deploys that data.

Spurring Mayborn Groups’ Growth Strategy for Business

Salsify allows Mayborn Group to grow in ways that were previously out of reach for the brand. Instead of scrambling to find data and resolve inefficiencies, the Mayborn Group team now has the time to consider strategies for addressing broader ecommerce challenges.

The team also has time to perfect the change management needed to roll out Salsify worldwide.

The Salsify user base within Mayborn Group is also growing. Other departments like demand planning, for example, use it as a convenient single source of data. User licenses have grown from 50 to 132 — and they’re expected to grow even more.

"Salsify gave us the most complete solution to everything that we were trying to achieve … When you looked across all factors, Salsify clearly came out on top."

— Chris Parsons, President Americas, Mayborn Group

Creating Superior Omnichannel Shopping Experiences

Mayborn Group can now focus more on improving consumers' online experiences with many inefficiencies removed. The team can test the performance of different SKUs — with the comfort of knowing that the data isn't being thrown off by bad product copy — and it can adjust its strategy accordingly.

Mayborn Group can also consistently optimize content and images across markets. Different image formats are easily deployable according to each retailer's specifications, so shoppers see the best content possible regardless of where they encounter Mayborn Group's products.

Future-Proofing Business

At Mayborn Group, the growth strategy for the business is determined according to a continuously updated five-year plan, and Salsify has become a vital part of this plan.

Looking at where business is going — particularly with the closure of many big-box retail stores — it's become clear to Mayborn Group that future-proofing the business means having the right ecommerce technology at its fingertips.

Thanks to Salsify, Mayborn can grow with confidence in the knowledge that it can reach the consumers of the future.

"We look at things in a five-year lens … [and] we've got wider ambitions to expand into more categories and continue to grow our business. As we do that, having some of these elements [that Salsify provides] as cornerstone foundations is vitally important."

— Chris Parsons, President Americas, Mayborn Group