Decreased Time to Market — and the New Ability To Navigate and Meet Changing Retailer Requirements
Since implementing Salsify, the Propper International team has reduced their spreadsheet submission turnaround time from several weeks to 24–48 hours.
With the Salsify PIM solution being a central source of truth for the marketing teams, their data is also more accurate and complete. When the team is asked to make data updates, they can now do so at scale — sending updates to all channels at once instead of making manual updates retailer-by-retailer.
The team has also been better able to keep up with changing retailer requirements, especially recent changes that have specifically affected the public safety space.
“The requirements in our space have changed significantly in the last three to five years,” Ruggeri says. “For example, we can no longer use the word ‘tactical’ for our gun belts sold at Walmart. When Walmart implemented this content policy, we had to update 9,000 SKUs right away or face a massive suppression on our listings. With Salsify, we could quickly go through all of our product records, identify every product with the word ‘tactical’ in the description, and make automatic replacements as needed. We met Walmart’s policy change pretty quickly and didn’t experience a loss of sales, which wouldn’t have been the case if we’d had to make those updates manually.”
Ruggeri also highlights the importance of Salsify allowing his team more ownership over how their content shows up in front of shoppers.
“No one is as good of an advocate for your product and brand as you are,” he says. “With Salsify, we now have a strong handle on our product data management process to ensure the content our shoppers see is accurate, complete, and most importantly, authentic.”
“With Salsify, we now have a strong handle on our product data management process to ensure the content our shoppers see is accurate, complete — and most importantly — authentic.”
— Joe Ruggeri, CMO, Propper International
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