Decreasing Time to Market and Increasing Sales
Once the Trademark Global team started importing content to Salsify and putting processes in place across teams, they saw positive business results.
“We are seeing cleaner, faster launches. There were always massive gaps between when we launched a SKU and when we saw sales on that SKU, sometimes as high as three to five months. Now, we’re seeing sales in the same month, and search rank is taking off,” Pavlik says.
“A key role of mine is managing the licensed, on-demand print business for Trademark Global, which includes over 800,000 game room and wall décor products. The biggest roadblock was getting SKUs live on-site in volume. There was only so much bandwidth internally to build these SKUs with our retail partners,” Pavlik says.
“Salsify was the solution for this, allowing us to create a micro-team that can build 10,000 SKUs in Salsify and syndicate to Wayfair and Amazon in one month. We now finally have a process in place that allows our print business to continue to grow and are seeing SKUs with sales the same month they are launched on site, which has never been seen before Salsify,” Pavlik says.
Driving an Internal ‘Culture Shift’
Internally, the team has also seen what they call a “culture shift.”
“We would get an email from Amazon saying that content needed to be updated, and with the number of SKUs we have, a callout like that was not being addressed until it became an urgent issue. Now, we optimize hundreds of SKUs before they get to the PDP — and, if edits are needed, we can make them and update information almost instantly,” says McQuate.
The Trademark Global Salsify team has onboarded additional teams to Salsify, from their supply chain teams to their merchandisers.
To accomplish this, the team hosted weekly training sessions and created standard operating procedures (SOPs) for the Salsify solution.
Currently, they hold regular office hours for internal teams and partners and share a monthly newsletter with essential Salsify updates, sharing how any changes benefit the teams’ existing processes.
“We are getting products to market much faster with far superior content. We have already accomplished so much, and we are looking forward to doing even more,” McQuate says.
“We are seeing cleaner, faster launches. There were always massive gaps between when we launched a SKU and when we saw sales on that SKU, sometimes as high as three to five months. Now, we’re seeing sales in the same month, and search rank is taking off.”
— Jason Pavlik, Creative & Business Unit Director, Trademark Global
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