Salsify Becomes VitrA’s Product Information Management (PIM) and Syndication Solution
VitrA recognized the need for a product data management solution that would centralize and syndicate its content to various endpoints, easily transforming records to meet unique endpoint requirements.
Salsify’s unified Product Information Management (PIM) and Syndication capabilities helped them achieve both.
“We really needed a PIM, and we wanted it to be integrated with a syndication offering. We also needed DAM capabilities because asset management was a challenge,” Incekli says.
Easily Repeatable Processes and Improved Cross-Functional Alignment
Today, its team utilizes Salsify’s PIM, Syndication, Workflow, and Catalog Sites solutions. With Salsify PIM as their single source of truth for product information, VitrA has seen significant improvements in its process for creating product records.
“Instead of two or three sources for information, we have one central hub. We can now easily repeat processes across channels instead of having to start from scratch for each one,” Bülbül says.
Workflows have also helped keep cross-functional teams aligned throughout the go-to-market process.
“Using workflows, we’ve been able to create triggers when data is missing or incorrect, so we can proactively address the gaps. Previously, this had to be handled manually through emails and meetings. Now, anyone can run a workflow and quickly find and address the issue. This process has helped to build bridges between our teams internally,” says Yakup Ekici, senior master data specialist at VitrA.
Newfound Flexibility and Freedom
VitrA’s regional marketing teams can also now log in to Salsify and access easily editable data for their local retailers without affecting the master data, which was the headquarters’ concern.
“They can independently run their businesses and drive value for the business, and we can still see what changes they are making. The flexibility of the system and user rules grants them a freedom to work that they didn’t have before,” Incekli says.
“Today, it's obligatory to provide your data in a fast way to keep up with retailers’ and consumers' expectations. Moving fast is the only way to not fall behind on the digital shelf, so it's important to find and implement efficient solutions like Salsify that can bridge gaps between content sources and teams, making everyone’s jobs easier.”
— Kübra Bülbül, Master Data Manager, VitrA
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