Time and Cost Savings Improve
Implementing these new features and processes allowed Wahl to create a single source of truth for product information in Salsify PIM, reducing duplicative work and creating a consistent brand presence on the digital shelf, all while ensuring that the diverse requirements of each global team were met.
The streamlined processes and centralized system significantly reduced the time required for data handling, allowing teams to focus on more strategic initiatives. This resulted in fewer emails and meetings spent discussing data access and quality.
The team also experienced significant time-savings when it came to managing sales team email communications. Wahl’s sales teams can now directly access product information to create digital catalogs and communicate product information to retailers without requesting product information via email from the ecommerce, engineering, graphics, and product teams.
“We’ve just seen a huge time reduction in being able to empower that team to be self-serving instead of chasing down information from other departments,” Huseman says.
Enhanced Content Increases Efficiency and Drives Performance
Additionally, the team found that the Salsify Enhanced Content module saved them both time and money. A previous vendor charged per SKU and per retailer for enhanced content syndication, which added up very quickly.
Rich media information is now maintained in one platform, with no limit on how many SKUs can be syndicated to the digital shelf. Crucially, having the Salsify Enhanced Content module integrated with the PIM means that any product updates only need to be made once in one system.
This increased efficiency has made it easier for Wahl to reach their long-tail retailers and increase incremental performance on their SKUs.
“We can now update more content, across more SKUs, across more retailers. Seeing our EC process become so streamlined and effective has been a huge win,” Huseman says.
As a next step, the team hopes to integrate more of their back-end systems with Salsify and to continue rolling Salsify out to more global teams.
“Salsify has made it so easy for us to create a source of truth while respecting each region’s unique needs. We are able to work more efficiently both with and across our geographies, and have drastically cut down on duplicate manual work. Our teams are spending more time on strategic initiatives, and that's helped our business overall,” Huseman says.
“We can now update more content, across more SKUs, across more retailers. Seeing our EC process become so streamlined and effective has been a huge win.”
— Karissa Huseman, Digital Marketing Manager, Consumer Division, Wahl Clipper
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