Request Demo
Request Demo
    Ebook

    How To Write Top-Performing B2B Product Descriptions

    Why Product Descriptions Are Key to Digital Shelf Success

    Regardless of the differences between business-to-business (B2B) and business-to-consumer (B2C) shoppers, most modern sales start with an online search.

    While shopping experiences between these groups vary, the need for engaging, informative product descriptions remains the same. B2B and B2C shoppers alike want great content experiences wherever they shop.

    Download our Ebook to get step-by-step guidance for writing top-performing B2B product descriptions, helping you support the discovery process and boost conversion.

    You'll learn how to:
    • Write product copy for your customers;
    • Define the structure of your product descriptions;
    • Articulate key features and benefits of your products;
    • Use precise and concise language to drive engagement;
    • Avoid common content issues to safeguard publication; and
    • Engage B2B shoppers with storytelling.

    Download Now