How To Combine D2C and Retail To Drive Omnichannel Growth

Insights and Best Practices for a Hybrid Ecommerce Marketing Strategy

Flexible, seamless omnichannel experiences across every touch point are nonnegotiables for the modern shopper.  

According to Salsify consumer research, 49% of shoppers prefer a blend of online and in-store shopping experiences.

Brands can cater to these expectations by creating a hybrid ecommerce strategy that blends direct-to-consumer (D2C) with traditional retail channels.

Salsify and MikMak partnered to explain how a hybrid approach can improve your ecommerce marketing strategy, increase shopper satisfaction, and boost sales.

Download the ebook to gain:

• Practical strategies for combining D2C and retail for incremental growth;
• Tips for using a product experience management (PXM) solution to enhance shopper convenience and reduce friction; and
• Real-world case studies showcasing the power of hybrid commerce in driving results.