Product Page Best Practices for Home Improvement Brands

How To Better Leverage Your Product Detail Pages (PDPs)

Why should consumers choose your brand the next time their carpet reads a bit more “shag” than “chic”? Or if they just need a fresh coat of paint? Your chance to impress them lies in your product pages.

They’re the best way to show off what your brand has to offer, build trust with consumers, and help you stand out on the digital shelf — if you’re going about them right.

As a home improvement brand, how can you create successful product detail pages (PDPs)? 

This vertical-specific guide gives you everything you need to create product pages worth celebrating — including a strategy blueprint and an example from an industry leader.

Download this guide to learn why a product page strategy is essential for keeping up with the speed of commerce and improving your conversion rates.

In this guide, built especially for the home improvement industry, you’ll learn:

• Why great PDPs are not just a nice to have, but a must-have;
• The four essential elements of a great product page; and
• How product experience management (PXM) can help you win the digital shelf as a home improvement brand.