Product Pages: Best Practices for Retailers

A Strategic Guide To Preparing Great Product Pages

The world of online shopping faces two major phenomena: exceptional growth and constantly evolving consumer expectations.

While expectations around the quality and quantity of product content are daunting, they also present a real opportunity for retailers. According to Salsify data, enhanced content increases conversion rates by as much as 15%. But the flip side is also true: When product pages don’t contain the right information, customers go elsewhere to find the product details they need.

How can you distinguish yourself from your competitors in this multichannel environment where new sales channels — such as social media, marketplaces, and direct-to-consumer (DTC) — gain ground each day?

To succeed on the digital shelf, you have to use your product page strategy as an opportunity to offer your consumers a better experience