2019 Consumer Research Report

5 New Rules to Tackle Shoppers’ Rising Expectations on Your Brand

Today’s shopper relies on the product page descriptions, images, and product reviews found online to select what they need for their next meal, work day, or party. Customer loyalty is now won through how convenient, reliable, and compelling you can be in that moment of digital scrolling.

Brand manufacturers know that a moment that feels like a one-to-one interaction for a consumer requires an entire team working at an unprecedented scale and speed. Where should your team focus its efforts? How can you continue to delight consumers that get to browse an endless aisle of competing products from around the world? We surveyed more than 1,000 US adults who shopped online at least once in 2018 to uncover the new rules of winning consumer attention, sales, and loyalty.