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      2025 Consumer Research

      Meet Every Shopper, Every Channel, Every Moment
      Explore our consumer research to familiarize yourself with shoppers’ desires for always-on, omnichannel shopping experiences, and learn how satisfying their needs can propel you on the digital shelf.

      Brands Must Be Omnipresent With Omnichannel for Digital Shelf Success

      The Importance of Seamless Digital Shopping Experiences

      The buying journey will continue to shift until the end of time, and brands must keep up to achieve digital shelf success.

      One shift has become increasingly clear: The boundaries between “shopping” and “not shopping” have fully dissolved for consumers. 

      Whether shoppers engage with your brand online or in-store, they expect you to deliver impeccable experiences at every step.

      Salsify’s “2025 Consumer Research” report offers insights into emerging consumer trends across genders and generations, with growth hacks and direct insights from shoppers that will help you deliver the “always-on,” omnichannel experiences shoppers crave. 

      Download the report to learn how to make every touch point count, create engaging shopping experiences, and show up in a meaningful way for consumers.

      DOWNLOAD REPORT

      Brand Trust Isn't Just Important
      — It's Everything

      Consumer Research Explains Why Brand Trust Isn’t Given, It’s Earned

      Your product content isn't just information. For shoppers, it's the foundation of brand trust in the digital age. 

      From high-quality, enhanced product content to complete (and consistent) product listings across the digital shelf, product content shapes how shoppers perceive and value your brand.

      Do it right, and you'll snag the sale. Do it wrong, and they'll have no problem abandoning their shopping carts.

      Salsify research shows that a staggering 87% of shoppers will pay more for a product from a brand they trust. This trust, however, must be earned through consistent, accurate, and engaging product content across every channel.

      Want to learn how to turn browsers into loyal brand advocates? Download the "2025 Consumer Research" report to discover what shoppers across generations need to build lasting relationships with brands.

      Download our report to get the latest shopper insights and industry trends to stay ahead of the modern buying journey.

      DOWNLOAD REPORT

      Product Content Makes or Breaks Sales

      Consumer Research Reveals What Makes the Sale for Shoppers

      The ultimate make-it-or-break-it factor for shoppers? Product content. Salsify research found that 54% of shoppers have abandoned a sale because the product content wasn't consistent from one channel to the next — and 71% have made a return because the product didn't match the online listing.

      Not only do these experiences leave them frustrated, but they sour shoppers' opinions about a brand, making them hesitant to buy now and in the future.

      The data doesn't lie: High-quality, accurate, consistent product content directly impacts revenue. Top-of-the-fold and bottom-of-the-fold content must work together to engage shoppers, convince them to make final buying decisions, and help them quickly fill their carts for checkout. 

      Every product page element must work together to keep the buying journey moving forward.

      Want to stop losing sales due to lackluster product content? Download the "2025 Consumer Research" report to learn how to win sales with engaging shopping experiences.

      Welcome to the Era of Always-On Shopping

      New Consumer Research Spotlights How To Reach ‘Ambient’ Shoppers

      Shopping isn't just something you "do," it's always happening. Whether shoppers come across your brand while watching YouTube, scrolling on Instagram, searching through Google’s endless results pages, or walking through a brick-and-mortar store, welcome to always-on shopping.

      Salsify research shows that 69% of consumers participate in "ambient" shopping, which is making a purchase while engaged in another activity like scrolling on social media or streaming a TV show.

      Shopping has become ambient, naturally woven into the fabric of daily life — and this new reality demands a different approach. The traditional customer journey has given way to a fluid state of constant potential purchases, requiring seamless experiences that fit naturally into consumers' always-on lifestyles.

      Want to learn how to capture the attention of these ambient shoppers? Download our latest research report to discover how leading brands are thriving in this new era.

       

      Download the “2025 Consumer Research” Report

      Wow Shoppers on the Digital Shelf

      Adjusting your strategy to meet the modern shopper’s needs and tastes is not only smart — it’s crucial. By staying on top of the latest trends and consumer behaviors, you won’t be left behind.

      Download Salsify’s “2025 Consumer Research” report for insights into the essential parts of the modern buying journey, a rundown of the hottest consumer trends, and tips on how you can meet customers where they are.