The Grand Finale for End-of-Year Milestones

Here’s How To Prepare for This Holiday-Heavy Season

It’s the hottest time of the year on the digital shelf for consumers, retailers, and brands, and the pressure is on to perform some holiday magic.

Keeping up with the latest consumer trends, conducting end-of-year assessments, and setting goals will ensure a seamless season — and happy customers.

Satisfying Customer Expectations in 2025 

Personalization, Penny-Pinching, and Preferences

Sixty-nine percent of shoppers plan to make a New Year’s resolution to cut back their spending in 2025. That means one thing: You need to put in even more effort to win them over.

By staying informed of consumers’ shopping habits, personalization desires, and shopping preferences, you’ll gain their trust and drive conversions.

Much like Goldilocks of fairy tale fame, shoppers want an experience that’s “just right.” For almost half of them (49%), this means a perfect mix of online and in-store shopping.

More specifically, Salsify’s consumer data reveals that 46% of baby boomers, 47% of Gen Xers, 51% of Gen Zers, and 53% of millennials prefer to shop both online and in store.

The modern buying journey brings these consumers on an intricate path with three main stages: awareness, consideration, and decision.

Do you have a Goldilocks strategy in place to meet these customers in the middle? If you want to keep your customers happy, you must be equipped to deliver seamless shopping experiences across channels.

Drive Conversions With Exciting Enhanced Content

Here’s How To Win Over the Frugal Shopper

A whopping 87% of shoppers find enhanced content (videos, comparison charts, etc.) helpful when making a purchasing decision.

As the holidays approach, you need to provide shoppers with exciting enhanced content and thorough product detail pages (PDPs) to encourage them to click “buy” — or they’ll abandon their carts.