It's the most wonderful time of year to build a winning ecommerce strategy and gain a competitive advantage.

Our report offers new consumer research on holiday shoppers in the U.S. and U.K., including 2024 holiday spending predictions, holiday shopping timelines, interest in holiday shopping events like Black Friday and Cyber Monday, and top gift verticals and discovery channels.

Cyber Week Spenders? Shoppers Are Excited for Black Friday — and Beyond

Consumer Research Shows Black Friday Will Lure Holiday Shoppers Across Generations

Black Friday still has major allure for holiday shoppers, with 62% saying they plan to spend during this holiday shopping event.

Salsify research shows a wide range of excitement levels for Cyber Week 2024, but which holiday shopping events will draw the biggest crowds — and how does this break down across generation groups?

Download the “2024 Holiday Consumer Research” report to gain insight into when Gen Zers, millennials, Gen Xers, and baby boomers plan to start their spending and which events have the biggest draw.

Ho-Ho-How Much? Holiday Shopper Spending Predictions

Consumer Research Offers Surprising Insights on Holiday Spending

Shoppers are surprisingly primed to spend about the same as last holiday season, with 65% sticking to the same budgets.

While concerns about the economy are still present in day-to-day spending (and 21% plan to spend less than last year), holiday gifts seem to be a unique outlier where shoppers feel comfortable with their typical spending habits.

Across generations, several exciting trends also highlight how each group thinks about seasonal spending.

Download the “2024 Holiday Consumer Research” report to gain insight into how much Gen Zers, millennials, Gen Xers, and baby boomers plan to spend, and get answers to your most pressing questions.

The report offers what you need to keep your shoppers (and their wallets) happy this season.

Help Holiday Shoppers Make Their Lists — and Check Them Twice

Build a Winning Strategy and Gain a Competitive Advantage This Holiday Season

Let us introduce you to the modern holiday shopper: They shop early, they spend wisely — and 61% will add a little something to their cart to treat themselves.

Download the “2024 Holiday Consumer Research” report to get detailed insights into holiday shopper styles, helping you understand the unique values each cares about most, an essential part of building engaging and relevant shopping experiences, with tips to give them what they want.

Whether a shopper meets you on your brand website or social media channels (or discovers you on Google Search or Amazon), learn what you need to deliver this holiday season to drive sales and meet the new demands of modern shoppers.