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    The Ultimate Ecommerce Holiday Toolkit

    For brands, the holiday season starts now. Our ecommerce holiday toolkit includes a new consumer research report with detailed insights on how and when holiday shoppers plan to spend and cheat sheets that break down holiday product search queries across 10 different verticals.

    2024 Holiday Consumer Research Report

    It's the most wonderful time of year to build a winning ecommerce strategy and gain a competitive advantage.

    Our report offers new consumer research on holiday shoppers in the U.S. and U.K., including 2024 holiday spending predictions, holiday shopping timelines, interest in holiday shopping events like Black Friday and Cyber Monday, and top gift verticals and discovery channels.

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    Cyber Week Spenders? Shoppers Are Excited for Black Friday — and Beyond

    Consumer Research Shows Black Friday Will Lure Holiday Shoppers Across Generations

    Black Friday still has major allure for holiday shoppers, with 62% saying they plan to spend during this holiday shopping event.

    Salsify research shows a wide range of excitement levels for Cyber Week 2024, but which holiday shopping events will draw the biggest crowds — and how does this break down across generation groups?

    Download the “2024 Holiday Consumer Research” report to gain insight into when Gen Zers, millennials, Gen Xers, and baby boomers plan to start their spending and which events have the biggest draw.


    Ho-Ho-How Much? Holiday Shopper Spending Predictions

    Consumer Research Offers Surprising Insights on Holiday Spending

    Shoppers are surprisingly primed to spend about the same as last holiday season, with 65% sticking to the same budgets.

    While concerns about the economy are still present in day-to-day spending (and 21% plan to spend less than last year), holiday gifts seem to be a unique outlier where shoppers feel comfortable with their typical spending habits.

    Across generations, several exciting trends also highlight how each group thinks about seasonal spending.

    Download the “2024 Holiday Consumer Research” report to gain insight into how much Gen Zers, millennials, Gen Xers, and baby boomers plan to spend, and get answers to your most pressing questions.

    The report offers what you need to keep your shoppers (and their wallets) happy this season.


    Help Holiday Shoppers Make Their Lists — and Check Them Twice

    Build a Winning Strategy and Gain a Competitive Advantage This Holiday Season

    Let us introduce you to the modern holiday shopper: They shop early, they spend wisely — and 61% will add a little something to their cart to treat themselves.

    Download the “2024 Holiday Consumer Research” report to get detailed insights into holiday shopper styles, helping you understand the unique values each cares about most, an essential part of building engaging and relevant shopping experiences, with tips to give them what they want.

    Whether a shopper meets you on your brand website or social media channels (or discovers you on Google Search or Amazon), learn what you need to deliver this holiday season to drive sales and meet the new demands of modern shoppers.

     

    Download the 2024 Holiday Consumer Research Report

    Download our consumer research report to get the latest insights on holiday shoppers in the U.S. and U.K.

    Learn how much holiday shoppers plan to spend, when they plan to start buying holiday gifts, the holiday shopping events they're most excited about, such as Black Friday and Cyber Monday, and where they go for inspiration for holiday gifts.

    Download the Holiday Shopping Search Trends Cheat Sheets

    Our cheat sheets highlight product search query trends in the U.S. and U.K. from the last holiday season, breaking down the 25 top and rising search terms across 10 different verticals.

    Holiday Icon Alcohol

    Alcohol

    Cheers to digital shelf wins. Download our cheat sheet to discover the top holiday search queries for alcohol.

    Holiday Icon Electronics

    Electronics

    Plug in for digital shelf results. Download our cheat sheet to discover the top holiday search queries for electronics.

    Holiday Icon Fashion

    Fashion and Apparel

    Elevate your fashion game on the digital shelf. Download our cheat sheet to discover the top holiday search queries for fashion and apparel.

    Holiday Icon Food and Beverage

    Food and Beverage

    Satisfy your palate for digital shelf success. Download our cheat sheet to discover the top holiday search queries for food and beverage.

    Holiday Icon Furniture

    Furniture and Home Goods

    Spruce up your digital shelf performance. Download our cheat sheet to discover the top holiday search queries for furniture and home goods.

    Holiday Icon Home Improvement

    Home Improvement

    Digital shelf success for DIYers. Download our cheat sheet to discover the top holiday search queries for home improvement.

    Holiday Icon Beauty

    Personal Care and Beauty

    Give your digital shelf a makeover. Download our cheat sheet to discover the top holiday search queries for personal care and beauty.

    Holiday Icon Sports and Outdoor

    Sports and Outdoor

    Gear up for holiday success. Download our cheat sheet to discover the top holiday search queries for sports and outdoor.

    Holiday Icon Toy and Baby

    Toy and Baby

    Unwrap digital shelf growth. Download our cheat sheet to discover the top holiday search queries for toy and baby.

    Holiday Icons_Pets

    Pets

    Fetch digital shelf wins. Download our cheat sheet to discover the top holiday search queries for pets.